Bespoke Candles in Belgravia, London | A Shopify Redesign for Rachel Vosper

Rachel Vosper is a renowned British candle designer and chandler based in Belgravia, London. Her brand is synonymous with craftsmanship, elegance, and sensory experience - each candle is hand-poured and beautifully bespoke.

The project involved redesigning her Shopify website to create a smoother, more intuitive customer journey. With stunning photography provided by Rachel’s team, we aimed to capture the sensory essence of her collections through visuals, layout, and flow.

The goal was to give the site a high-end look and feel while keeping the warmth and personal touch that makes Rachel Vosper’s brand so distinctive.

Summary

Client: Rachel Vosper

Project: Website redesign for Rachel Vosper - a renowned British candle designer and chandler based in Belgravia, London. The goal was to create a smoother, more intuitive browsing experience while showcasing the beauty and craftsmanship of her bespoke candles. Using the client’s stunning imagery, the redesign aimed to visually convey scent and atmosphere, giving the site a refined, high-end look with Rachel’s signature personal touch.

Goal: Improve customer flow and layout for a more seamless shopping experience. Perfect the presentation of the “Fill Your Own Vessel” service, making it clearer and more engaging. Refine the “Scents” page to help customers connect with each fragrance. Maintain the charm and tone of the original website in a sleeker, mobile-optimised format.

The Challenge

The previous website had a strong foundation but needed refinement in structure and presentation.

Navigation could be improved for customers looking to explore or purchase products from different collections.

The unique “Fill Your Own Vessel” service - one of Rachel’s signature offerings = wasn’t being highlighted effectively.

The “Scents” page, a core storytelling opportunity for the brand, needed clearer layout and hierarchy.

While the overall aesthetic worked well, it required a sleeker, mobile-friendly refresh without losing its charm.

Our task was to keep the spirit of the original design intact while elevating usability and presentation for today’s digital expectations.

The Approach

We focused on refining the user experience and visual design while maintaining Rachel’s established brand tone and feel.

Design & Aesthetics: Built around Rachel’s striking imagery - natural light, texture, and materiality - to evoke the sensory nature of her products. The design strikes a balance between minimalism and warmth, allowing the brand’s craftsmanship to take centre stage.

Customer Flow: Simplified the browsing and purchasing journey, reducing friction and guiding visitors naturally from product discovery to checkout.

Service Highlight: Gave the “Fill Your Own Vessel” experience its own dedicated flow, visually explaining the process and making it easy to get started.

Content Refinement: Improved the “Scents” page with a cleaner, more informative layout - helping customers connect with each fragrance on a personal level.

Mobile Experience: Ensured the entire site performs beautifully across devices, with fluid navigation and image-led storytelling.

The Outcome

The new Rachel Vosper website reflects her artistry and precision: a digital space that feels as curated and personal as her Belgravia boutique. Customers can now explore, select, and purchase with ease while feeling fully immersed in the brand’s aesthetic.

The redesigned site:

Enhances product discovery and streamlines the shopping flow.

Presents services like “Fill Your Own Vessel” in a clear, engaging way.

Retains the brand’s original soul while bringing it into a more refined, mobile-first design.

Looking to refine your online store while staying true to your brand?

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